There are many new startup fashion tech companies emerging around the world. When these technologies and business models begin to bear fruit, major partners such as Kering Group, Zalando, C&A, Adidas, and PVH Corp. step in.
In this article, you will get to know why should these 5 fashion tech businesses be considered the greatest in the world? These companies’ economic and social potential is to change fashion toward a more sustainable direction.
The greatest news is. some of these fashion firms are even pioneering virtual reality fashion. As well as digital clothing, artificial intelligence design and styling, and reusable materials. Others develop innovative retail business strategies and circular supply chains. Without wasting or waiting for any more moments. Let’s dive into learning what are the best fashion tech companies in the world to get inspired & shop from.
5 Best Fashion Tech Companies To Keep An Eye On
1. Reflaunt
This Singapore-based company name Reflaunt is a system that provides firms to keep their contributions immensely for a longer amount of time by offering second-hand items and resale services. This also contributes to money generation while lowering the environmental effects. If you’re looking for environmentally friendly products at budget prices. Refluent is a great option to rely on. Although, if your budget for sustainable clothing is tighter, don’t get disappointed. Tistabene offers the best stylish shirts for men in crepe material that is sustainable + recycled + looks awesome.
2. Genostyle
The company name clearly represents, the style of the new generation. This firm intends to tackle the problem with product suggestions by incorporating machine learning into the purchasing experience. Genostyle investigated 5 million items and 6.500 brands, creating a new vocabulary to classify them based on 15 distinct “style genes.”
The company focus on clothing that are glam, athletic, energetic, bohemian, and gothic. These companies assign a style code to their customer on their app. It reflects how much they lean away from or toward each of the styles. Fashion shops may scan the data and target customers with personalized offers during the process.
3. DePOP
Founded by Depop Simon Beckerman DePoP is a social e-commerce network where users can buy and sell apparel and accessories.
Depop has successfully earned 21 million members as of 2021 and is accessible as an app for iOS and Android users. The company’s total product sales and income will have more than quadrupled to $1.5 billion and $15 billion, respectively, by 2020. This year, Etsy paid $1.6 billion for the site but said that it will continue operating as a separate brand. From cozy unisex jackets to cool summer co ord sets, you can buy anything from here. The price is a bit high-notch.
4. LULULEMON
Very few of us know, that this leading fashion tech company Lululemon paid more than $1.5 billion for Mirror, a ceiling display that streams fitness sessions, in the summer of 2020? It was a huge investment just for branding. Apparently, Lululemon was a newbie in the field.
Well, their investment paid really well, The brand saw it as a new method to engage with customers rather than a channel for selling clothing. Lululemon has built a personal relationship with consumers through events and free lessons over the past two decades, and Mirror is an effort to digitally expand this community. As they take classes, Mirror users may connect with the others and their teachers; the device also will invite the user to events at their local Lululemon store, trying to bridge the gap between the digital and in-store experiences.
