Interior design is one of the niches where you can flaunt your talent in content writing and get high ticket clients for your content writing company. Before the internet came into the picture, the use of content marketing was there. But it was not that prevalent. Interior designers leveraged it in their portfolios with photographs, sketches, swatches, and colour palettes. But it was not that effective. So, if you are a content writing company who is aiming to create content for interior design website, You may, however, take things to a whole new level with today’s digital media. You can use content marketing to tell a story via your products in order to entice your audience.
Why should interior design websites use content marketing?
Whether or if content marketing is beneficial to businesses, companies that use it effectively can produce eight times more site traffic than those who do not. And over half of consumers will view three to five pieces of content about a product or service before making a purchase decision. So, as a content writing company, if you want to make your interior designer client more revenue, you should definitely use content marketing in your marketing efforts.
5 Content Ideas :
Now that you know interior designers need to use content marketing, here are a few content ideas for you to create content for interior design website :
Aesthetic Images of your products : Customers who buy from interior designers definitely have an eye for aesthetics. So, it will be best if you can post the images and products of your work. It will attract the audience, make them scroll through the profile and finally convert. You can also include brief descriptions along with that to make them understand things easily.
Before-after shots : People love to watch amazing transformations. And changing a normal room to a beautiful room is definitely a soothing thing to watch. So, you can use the before-after shots, the process videos and sometimes the BTS pictures as well. Because, after all, people are curious about what’s happening backstage.
DIYs and Tips : Not everyone engaging with you will not buy from you at that moment. But they definitely can be your potential buyer. So, to keep them hooked you can create Blog posts containing DIYs, tips and ideas to decorate their home.
Your Brand story : People love to consume relatable content. So, you can post the story of you and your team, how did you get where you are now. This will definitely increase a connection with your audience and indirectly help you to sell more.
Client testimonials : Before buying something, customers check on a hundred times on a thing if they are worth it. So, customer testimonials will ease that path out. You can post customer testimonials on your website or where it will be more noticeable.
In essence, content marketing provides you with a variety of ways to communicate with your target audience and as a content writing company, you should try to leverage most of them because they will be more engaged and excited to collaborate with you if you use content in innovative ways. I hope you’ll use these tips to create content for interior design website.
Best of luck.
