Google is the most used search engine, so they continue to adjust the algorithms to tackle some search engine optimization issues. In May 2020, Google introduced the Web Core Vital, a system consisting of three metrics to measure the web page’s performance so the user can examine how stable the browser is.
Below are the three metrics of Web Core Vitals:
Largest Contentful Plate (LCP)
This metric system measures how fast the content or web page loads when a user searches in a browser. Under 2.5 seconds is a good LCP score.
The Largest Contentful Painting is a metric that measures the time it takes for a user’s browser to display the largest element. The Largest Contentful Paint is supported in Chromium browsers. This metric can help you determine how much content is visible and how to improve it. You can use this metric to optimize your site, increase conversions, and increase time spent on a page.
Unlike the size of individual elements, the Largest Contentful Paint reports the element size only when it has been rendered. Large elements are elements that have not yet loaded, such images or text nodes using web fonts, so they don’t count. Larger elements might be smaller than they seem, so they may be reported to be the largest contentful element. It is possible that your page is incorporating new elements to the DOM, regardless of their size.
The Largest Contentful Paint metric is a ranking factor introduced by Google as part of the Page Experience Update in 2021. It measures the time it takes to load the largest element above the fold. This metric is particularly important when optimizing content for page speed. It is important to ensure that your hosting service delivers high-quality performance. You need to find a trustworthy provider who can manage your website’s needs.
First Input Delay (FID)
This metric measures how responsive the web page is when a user process or makes an action within the page. This is one of the issues that users experience even though their internet is stable, but the responsiveness of their FID is fast enough. A good score of Google’s threshold of FID is 100ms or less.
In the simplest terms, the First Input Delay is the time taken by a user to interact with a web page before it’s interactive. This is crucial because it is the first interaction a user has with a web page. The impression they make will determine how they behave. There are many tools that can be used to measure this delay. First, create an event tracking API which can send data directly from your browser into analytics tools. You can test this using a lab-based tool like PageSpeed Insights.
The First Input Delay is one of the best ways you can speed up your website. It’s important to consider this metric, because it’s likely to be one of the main factors affecting search rankings. First Input Delay will be measured in summer 2021, when Google is scheduled to update the Page Experience. It is also an important metric when evaluating responsiveness of a website.
Cumulative Layout Shift (CLS)
This metric measures the visual stability of the web page. Some web pages have a lot of access and links when users are scrolling the page, and it is irritating because, in most cases, users unintentionally click some unknown links and lead them to another page. Optimizing your CLS will make your page visuals more organized, and a favorable score for this metric would be 0.1 or under.
Digital marketing agencies often use search engine optimization, one of the most effective marketing strategies. That is why various business firms hire the best SEO company in the Philippines so their brandings or services can be more relevant and improve their overall ranks in search engines. With the help of web core vitals, they can even optimize their business web page more by hiring their web developer or partnering with SEO companies. You can start to look for some SEO in Manila, Philippines, so you can inquire about improving your web page.
To learn more about improving your web core vitals, check this infographic by Digital Marketing Philippines.