Author: Aditya Kathotia

Aditya is the Founder and CEO of Nico Digital and Digital Polo. He has attained the pinnacle of brand design expertise by delivering true value to brands and marketers. After pursuing his higher education in Business Analysis from Manchester Business School, he has helped both Nico Digital and Digital Polo unlock its true branding potential globally. You can reach out to him on LinkedIn and Twitter.

Google My Business (GMB) is a free marketing tool that lets business owners be discoverable on Google’s Search Engine. It helps businesses to be discoverable when customers are searching for more information about the company. It helps in setting up the exact office location, working hours, customer reviews and ratings as well as photos relevant to the business. Credit: Hootsuite Blog Google has developed this free tool keeping in mind the interests of small businesses. Google My Business is the foundation of the digital marketing undertaken by the company. The setup and verification of GMB is simple and easy to…

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