Author: Anjali Pandey

Sometimes we go to a store and ask for Colgate instead of toothpaste, or Red Bull instead of energy drink, and so on. Why are we doing this? The answer is that these brand names remain in our minds and this is because of corporate branding services. We do not purchase a product, but rather a brand. Every business offers products and services, and in the 1980s and 1990s, a lot of businesses were all about their promotional activities: advertising, broadcast advertising, and so on. Today, the landscape is a little bit different, and we are a little bit more…