Author: jessicawatsonn

I am Jessica, operations & project manager, providing growth solutions, coordinating and leading diverse teams and departments. Passionate blogger, growth hacker for thousands of business owners around the world.

Organizations gather massive amounts of data in order to gain knowledge and improve and augment the company’s growth. Collecting data has become crucial for businesses looking to develop the best products and services for their target market. So much so, that the worldwide big data analytics industry is anticipated to generate 68.09 billion US dollars by 2025.  However, the information obtained by businesses could be old, erroneous, or missing critical pieces. As a result, relying simply on internal data may not be sufficient for businesses to stand out in the market. This is the reason data enrichment is used. Data…

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