Author: jolly

Use copy that emphasises the benefits. It’s all too easy to fall into the trap of creating uninteresting product descriptions for ecommerce sites. Instead than focusing on what a product accomplishes, consider how it will benefit your customers. Features are adjectives that define what something does or how it appears. Benefits inform customers about the outcome of utilising a product or service, or how it will improve their life. Benefits can come in a variety of shapes and sizes: How would the buyer feel after purchasing this item? What value would this product provide to the customer’s life? Will purchasing…