The modern market of Internet resources is very wide and continues to develop at an accelerated pace. And the owners of website projects need to withstand high competition and make the site in demand among consumers. Statistics show that 90% of Internet users find the goods or services they are interested in on the first page of search results, that is, in the top ten. So how do you get into the top 10?
To do this, it is not enough to have an interesting service with good content; its usability is also an important parameter. The user will simply leave if the web resource turns out to be inconvenient for him in the process of using it. That is why it is important to conduct site usability on time, identify problems and, if any, eliminate them.
The resource should be simple and understandable for the consumer audience on an intuitive level so that it can be used to easily solve the problem without putting much effort into it. Ideally, the issue of usability should be given due attention during the development phase of the site. Competent design is a guarantee that a visitor, having visited your Internet service once, will want to use it further.
Usability is an important aspect of any site without exception. This is one of the key aspects of effective resource promotion. You need to work on it regularly, test it for conversions and convenience, determine which version of the structure, logic, interface is optimal.
It is important to consider such parameters as:
- the simplicity of design and application;
- efficiency;
- memorability;
- the presence of deficiencies, difficulties for the user, or errors;
- satisfaction of user requests.
It is important to understand the audience, to know what they are interested in, what is convenient for them, what they are doing. And only on the basis of this to create an interface.
How to Conduct a Website Usability Audit?
Even if your project was created by professionals, it would be useful to test it for convenience. This can be done on your own or by seeking professional help from specialists. Visit also: custom web development services
During the testing process, you should adhere to the plan:
- what are the goals of this test;
- the range of issues to be investigated;
- software characteristics;
- methods to be used for testing;
- list of tasks;
- the environment where the work will be carried out, tools;
- analyzed data and measures of their evaluation;
- compilation of a report.
Goals should not be theoretical, but specific, they should be measurable, prioritized. When defining them, it is necessary to take into account the range of tasks that users will have to solve: selection, search, order, subscription, registration, etc.
The most accurate results are obtained by testing with the involvement of real users and in real conditions. It is also called laboratory testing. It consists in monitoring the users of the site through a webcam and recording software.
After its completion, quantitative and qualitative data are analyzed: completion rates, execution time, error rate, methods taken by users, errors that occur during operation, etc. As a result, you should have complete information about what problems exist and how to fix them.
But even knowing how to properly audit the site, not everyone will be able to perform these works properly. In this case, the services of specialists will be required.
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