It’s well-known that marketing on social media is all about image marketing.(followers on facebook)Therefore, marketers must be able to communicate with no words. We check our feeds daily, searching for facts about which we’d like to learn more. Human eyes see the image first and could or may not comprehend the included text.click here
Content
- Introduction
- Statistics 2016
- Facts That Will Surprise You
- Visual Post Architecture
- Compelling Visuals For 3 Types Of Posts (examples)
How do we experience the content, nonverbal and visual reaction?
As a social media marketer, You want to increase your social media advertising campaign participation. Utilizing visual content to help your message helps you grab your followers’ attention.
The average daily number of uploads of images is around 300 million. To get people to take action (like to share, share, click, visit, or like) and share, you must give them a captivating image that is the first to stand out.
The longer I’ve been in the marketing of social media area and the more convinced I am that nobody reads text. If I want my post to be seen by a large audience, I must create a visual.
Social media marketing using visuals is an excellent method, but only if you know how to apply it.
Making “wrong” images may harm your site. In this post, I’m going to explore our psychology and reveal some shocking facts about humans’ response to colour, size and even perception of ratios, and help you avoid mistakes that every three marketers on social media make.
Statistics 2016
- Social Media Examiner gives us some fascinating data within Their Industry Report 2016:
- Seventy-four per cent of marketers on social media make use of visual assets to promote their campaigns.
- 71% of marketing professionals have plans to expand their use of visuals in 2017.
- Fifty-one per cent of B2B marketers favoured making visual content assets in 2016.
- Forty-two per cent of B2C marketers place greater importance on the visual aspect of the content.
Social Media Marketers About Visual Posts
- 94% more people read articles that contain images. (Jeff Bullas)
- 55% of content marketers have plans to prioritize producing visual content. (Joe Pulizzi)
- 37percent of marketing professionals believed that visually-based marketing was the single most crucial type of content in 2016. (Michael Stelzner)
Just as we revamped our business cover and profile pictures, Facebook gave us new sizes. Again.
Facebook personal profiles aren’t affected. Make sure your business profile on Facebook looks great on both desktops and mobile. Nearly 57% of users log into Facebook exclusively via mobile. Make sure that you save the cheatsheet (source).
Facts That Will Surprise You
It’s crucial to know which kinds of pictures (shape or colour, or even the arrangement of objects) draw users’ attention. It’s sometimes difficult to grasp the reason why some photos are popular and others stunning photos are overlooked.
- Images of reddish-orange get double the attention than blue pictures.
- Images with multiple colours draw more attention than those with only one colour.
- Light ideas get more shares and likes than dark ones.
- Images with less than 10% background are more effective as visual posts than those with more excellent than40% background.
- The facts regarding the content
- Visual Post Architecture
Support Your Message With Visual Design
Sometimes you must combine visual elements and text to communicate your message. How do you ensure simplicity with your social media marketing campaigns regardless of the content? Make a list of what you’d like to share, and then follow a few easy design guidelines:how to get followers on facebook business page
- Make use of fewer or two fonts for your graphic.
- Mix only fonts that are different. Beware of the same styles.
- Choose a font which evokes the appropriate emotions for your message.
- The centre elements of the composition make a balanced composition.
- visual post image architecture
- Keep the text of the body shorter than the text in your header.
- Beware of using bright yellow for text colour.
- Be careful not to put text on top of a person’s face.
- Be aware of colours. Here’s a picture of effective colour combinations.
It would help if you also considered using the Golden Ratio in your design elements. It’s a mathematical equation found in nature and is thought to appeal to the human eye. To determine the Golden Ratio, take the length of the short side, then multiply the length by 1.618 to find the correct size of the long side.read more
golden ratio example
If your photos don’t convey an unambiguous message or are poorly constructed, you’re preparing to be discarded. Make sure you think about your photos’ layout, and you’ll be able to entice viewers and make them want to follow your appeal to action.
Compelling Visuals For 3 Types Of Posts (Examples)
We will now examine the specifics and determine which types of images are most effective for engaging and lead-generating posts, as well as Facebook ads.
Engaging Post
The purpose of engaging content is to get comments, likes and shares. Thus, you should be exciting and provide them with the information they require, or if they aren’t aware that they need it.
Knowledge makes them awed and desire to share the information with others. What’s more important is that it’s visually appealing.
Ideas For Engaging Visual Posts:
- Tips
- Greetings
- topless
- Motivations
- Interesting Facts
- Contests
- Polls
This trend of combining quotes and images has found an excellent breeding ground in social media, with new memes, cliches, and clever, humorous quips appearing in the news feeds daily.
These images are simple to design and can be customized to fit every type of company, product or service. Look at this blog post by our client. Positive Voices not only posted New Year greetings but posted an inspiring quotes to their followers.
- This photo post has received over 4k likes and a lot of comments.
- The facts regarding the content
- Visual Post Architecture
- Support Your Message With Visual Design
Sometimes you must combine visual elements and text to communicate your message. How do you ensure simplicity with your social media marketing campaigns regardless of the content? Make a list of what you’d like to share, and then follow a few easy design guidelines:
Make use of fewer or two fonts for your graphic.
- Mix only fonts that are different. Beware of the same styles.
- Choose a font which evokes the appropriate emotions for your message.
- The centre elements of the composition make a balanced composition.
visual post image architecture
- Keep the text of the body shorter than the text in your header.
- Beware of using bright yellow for text colour.
- Be careful not to put text on top of a person’s face.
- Be aware of colours. Here’s a picture of effective colour combinations.
It would help if you also considered using the Golden Ratio in your design elements. It’s a mathematical equation found in nature and is thought to appeal to the human eye. To determine the Golden Ratio, take the length of the short side, then multiply the length by 1.618 to find the correct size of the long side.
If your photos don’t convey an unambiguous message or are poorly constructed, you’re preparing to be discarded. Make sure you think about your photos’ layout, and you’ll be able to entice viewers and make them want to follow your appeal to action.
Compelling Visuals For 3 Types Of Posts (Examples)
We will now examine the specifics and determine which types of images are most effective for engaging and lead-generating posts, as well as Facebook ads.
Engaging Post
The purpose of engaging content is to get comments, likes and shares. Thus, you should be exciting and provide them with the information they require, or if they aren’t aware that they need it. Knowledge makes them awed and desire to share the information with others. What’s more important is that it’s visually appealing.
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