The influence of social media on marketing is noticeable and has made it mandatory for brands to use digital marketing. Everyone is using social media channels pushes most marketing agencies to use the medium and its power. Services such as Social Media Management and SEO consultancy have reached important points in advertising campaigns.
Different social media platforms open many new doors for digital marketers to grow their work and increase brand awareness. The website’s ranking in the search engines has become directly effective for your brand to gain customers and be successful.
Combining social media marketing agency and digital advertising campaigns is important for increasing your lead. First, however, you need to know how to use SEO and advertising models and get support to increase website conversion.
What is Social Media Marketing?
Social media marketing; These are advertisements made by brands on social media platforms and websites to promote, market, and increase sales. As of 2022, the number of internet users worldwide exceeds 4.66 billion, while the number of social media users is reported to be approximately 4.2 billion.
This means that an internet user spends at least 2 hours a day on social media and spends time here. For Turkey, this figure is over 7 hours. In this case, brands have to direct their marketing campaigns on social media platforms.
It’s Critical to Invest in Social Media Marketing!
By this time, most marketing professionals saw social media and digital marketing. The advertising industry has now accepted that social media effectively increases both website traffic and conversion. Proof of this is the increase in the number of social media users solely for their product and service search.
According to published reports:
- Social media platforms are used by an average of 76% of brands to achieve their business goals.
- Retail merchandisers see an average 133% increase in sales after investing in social media marketing.
- 40% of online shoppers do their shopping on a smartphone
- Many customers pay attention to user reviews and social media when shopping online.
- Most big and successful brands use social media accounts to reach their target audience.
Brand Benefits of Using Social Media
The Impact of Social Media on Marketing and Social signal increase
Social signals can be beneficial to SEO efforts. Because the more people share and like your business on social media, the more valuable it becomes to Google.
Brand awareness increase
Social media users tend to recommend things they like about your brand and products. Therefore, this can be a good opportunity to increase brand awareness and quality and popularize the brand. In addition, drawing attention to your brand will be very beneficial for being a reliable online store and brand prestige.
Word of mouth communication effect
Word of mouth advertising is marketing the product with real user reviews, not the descriptions you tell. Social media has therefore had a high trust factor. As a result, an effective social media ad and audience will sound more credible than the words and promises of the seller.
Change of Shopping Habits
It enables shopping lovers to shop from e-commerce sites and social media platforms due to their changing habits. Studies say most shoppers spend about 35 minutes a day on social media sites like Facebook and Instagram. This is yet another example of how digital marketing and social media have impacted marketing.
The number of brands targeting social media marketing increases, indicating that social media advertising will continue to evolve. If your brand doesn’t care about this, users looking for your products on the internet and social media will turn to your competitors. And this customer base is by no means a small number.
Here are a few tips for your brand to leverage social media marketing:
- Set your brand’s sales goals.
- Get support for SEO and social media advertising to use Digital Marketing methods.
- Find out who your target audience is, their buying habits, behavior, and needs.
- Own a website and optimize it for digital marketing and search engines.
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The Importance of Visual and Video Content
The changing habits of users push them to consume visual and video content. The effect of social media on marketing starts at this point. Consumers, who draw more attention to photos and videos than verbal and written information, leave interest, likes, and comments on such content the most.
Digital marketers need to rank high in search engines of e-commerce sites and gain awareness on social media. Social media advertising campaigns should be more important to the interesting and attention-grabbing photo, video, graphic, and infographic content.
Facebook Groups Are Growing Rapidly
With the increase in the number of groups on Facebook, those interested in a certain product and service, those who buy it, have obtained a different platform to organize. They share details, reviews, and comments about the products and services they buy in these Facebook groups and advertise the brand unintentionally. In addition, business pages are simplified for brands and companies to reach their target audiences with Facebook’s algorithm.
You can get instant comments about your products or services from group members. Also, social media is perfect for a platform where you can communicate and interact with your target audience and customers.
Advantages of Using Social Media for Brands
Brands that benefit from the influence of social media in their digital marketing efforts are one step ahead of their competitors. Customers can communicate with brands more easily, find the products they are looking for faster, and get answers to their problems quickly, which increases positive thoughts about the brand.
So how can your brand benefit from the impact of social media on digital marketing?
- Your brand can reach its target audience more easily, increasing brand awareness.
- Social media marketing is more affordable than traditional marketing methods. At the same time, you can manage your time better with the tools used.
- It increases your interaction by enabling you to communicate with your customers easily.
- Your social media profiles make it easier for your target audience to reach the brand and create brand loyalty.
- Brands that respond sincerely and honestly to social media comments improve customer relations.
- Brands that actively use social media gain an advantage by quickly getting an idea about the interests and needs of their potential customers.
- Optimizing website content is not enough to increase rankings. Social media contents increase website traffic and increase search engines.
The Relationship Between Social Media and Marketing
The biggest goal of social media is to establish a trust-based, sincere bond between the company and the consumer, with the various opportunities of the internet world, where there is a lot of sharing. For this purpose, principles such as transparency, communication, interaction, timeliness, and stability are observed. Therefore, digital marketing conveys a sense of communication and trust to consumers, unlike traditional marketing.
Therefore, brands should regularly use social media platforms to communicate with their potential customers, continue working with their customers, and take the brand one step higher.
How Effective Should Social Media Management Be?
Although social media marketing is important, most brands may have trouble using social media correctly and effectively. But every brand needs to start working on their social media accounts before it’s too late. Social media management isn’t just about posting regularly. If you think of doing social media management yourself, it would be useful to read our related article.
Summary
The effect of social media on marketing, which plays an important role in reaching large audiences, is as follows: Brands’ social media accounts are one of the important areas of marketing in terms of strengthening brand communication and protecting the bonds and trust between the customer and the brand.
Because different people; can quickly communicate and share ideas with others by exchanging information on social media. Big brands and manufacturing companies can reach large masses with the help of social networks and, unlike traditional marketing methods, can expand their customer network and conduct a business based on communication with the customer.
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