This news, which was announced last May by Google, Digital Marketing Agency Mohali is confirm by the announcement of the date of the next algorithm update that will involve this evolution. It will be effective from May 2022. This leaves you 5 months to make the necessary optimizations to avoid being penalize.
What are the criteria taken into account by Google?
This update will take into account several technical criteria:
The “Vitals Core Web”
These are the essential web signals of your site . They bring together several technical criteria of your website.
First of all, they involve the loading speed of the ” LCP ” ( Largest Contentful Paint ) , Digital Marketing Agency Mohali which corresponds to the loading speed of the largest visible content of a web page. This data must be less than 2.5 seconds .
The second criterion is that of the ” FID: First Input Delay ” which corresponds to an interactivity indicator , it is the time that the site will take to respond following the first action carried out by the user, Digital Marketing Agency Mohali when the latter this clicks on a link or on a button for example. This indicator should not exceed 100 milliseconds .
The third criterion is the CLS ( Cumulative Layout Shift ) it corresponds to the visual stability of a page. This data evaluates the unexpect layout changes that can disrupt the user experience.The lower the CLS and the more stable the web page, The new update will require sites to display a CLS of less than 0.1.
To evaluate these different criteria Google provides you with the “ page speed insights ”, Digital Marketing Agency Mohali this tool allows you to scan each of your URLs to know their performance.
We can never tell you enough, mobile users are more and more numerous and the share of mobile browsing continues to increase. So if that’s still not the case, Digital Marketing Agency Mohali it’s time to adapt your site to mobile navigation .
Your website must not contain content identifie as malicious by Google. You will therefore need to ensure that your site offers its users safe browsing .
A site in HTTPS
Your website must have an SSL certificate allowing it to display an HTTPS protocol. Google had already begun to penalize http sites, Digital Marketing Agency Mohali clearly displaying to users that “the connection to the site was not secure” and advising visitors not to enter sensitive information. Today Google officially includes this criterion in its SEO evaluation related to user experience.
No intrusive interstitial
Don’t mention it ? Grant, this notion is not very clear. Intrusive interstitials mainly correspond to Pop-ups identifie as too intrusive by Google. The new SEO criteria concerning the user experience therefore imply the prohibition of pop-up windows covering all the content of a page or blocking its access. This restriction does not concern legally necessary pop-ups such as information on cookie policies for example.
To conclude, the user experience can no longer be neglecte. You have 5 months left to perform the necessary optimizations before suffering the harsh law of Google.