” First Impression is always the best impression”. For e-commerce brands, the first impression is nothing but the store design. Whether a random person visited the store or someone looking for your related products came Shopify Store Design across through your site. What makes them stay put in the store exploring your products is the – store design.
A disorganized or messy, cluttered store not only stroke them off but also creates an ad impression regarding your products. No matter how badly they want to buy them. Want to know more about these? Here in the article let’s discuss why Shopify store design is quite important for maximizing conversion rates.
How does Shopify Store Design help in conversion rates?
Being a Shopify owner you have chosen the best reliable partner to build your e-commerce store. Shopify is easy to use that comes with responsive designs. It displays your products nicely regardless of whatever device your customers use. Over 80% of the people declared that the shopping experience is vital along with the quality of products. Coming to Shopify their themes are so clear. Its intuitive design with a positive user experience makes any store tweak the brand identity to develop user experience, functionality, and impressions.
To be a successful Shopify store one should focus on ads, marketing, and also the store design. Why does design get an equally equal part similar to the other factors? It’s because it stimulates customers’ interests that improves trust and credibility. Optimizing Shopify store design encourages consumers to purchase from you. A recent study proved that 40% of customers are ready to leave the site if they found any poor functionality.
Because consumers in 2022 declared that website usability is quite important to them. If the store design isn’t good enough for them they don’t want to browse through the store. That limits them do not nganegateher products. These days people have less patience and time. A smooth consumer journey while shopping matters a lot. 25% of mobile users can switch to other apps or websites if they don’t find the important information they are looking for.
People like to reach the crucial part of the site within two seconds. So, brands should focus on creating a favorable impression within three seconds which can happen only if the company arrested the efforts and resources for making this store design effective. Only an effective store design hypnotize consumer and convert unexpected visitors into loyal consumers
Tips to improve conversion rates with Shopify store design
1. Plan The Design Objective
The value of brand and product sales impact Shopify’s website design. As it’s a first impression that can appeal to consumers. A clear design objective can make visitors buy products from the store website. To come up with that functional website you need a defined vision of how you want your site represents the market. It is better to set clear objectives, depending on the product type which you like to sell.
After deciding upon them come up with a strategy to reach them. Hire a Shopify plus agency and discuss with them to discuss your list of objectives. Those experts can take care of everything you need and prosper the business better than you
2. Choose The Right Domain Name & Theme
Every consumer identifies your store by its domain name. A trendy or relatable domain name make a huge boost and shape your business. While choosing the domain name remember that the name should be short and different. It should be relevant to the business niche and try to use SEO keywords to can improve Google ranking.
Coming to Shopify Store Design, offers hundreds of themes in varied styles. Pick the one that’s relevant to the outlook you like to have. And watch out for the features as they offer immense support for your website needs. Go with the theme which offers specific features that could be personalized in terms of colors and fonts. Try unique themes and decide on the final one. Decide to add themes or get it done by hire Shopify agency.
3. Mobile Optimization
In 2022 optimizing Store mobile is a mandatory process. Every imaimaged link word should look and load great on mobile devices. More than 50% of the time sales can happen with mobiles. So, make sure your site is compatible with any device. Being a Shopify owner ensure your stores are displayed on both standard mobiles and flip phones. You can also consult the Shopify agency for effective mobile optimization services.
4. Choose Complementary Colours
Do colors matter, yes? They matter a lot. If you go with blue in the logo choose cool colors to complement each other. For example, if you offer kids’ products then go with bright colors and contrasting colors like blue or orange. Along with choosing colors, you need to know about the specific meaning of certain colors. That is referred to as color psychology in the business world. Here’s what color conveys :
- Green represents freshness and it’s a simple color to digest.
- A bright yellow color resembles happiness and joy that known to be an attention grabber
- Orange color is mostly used for call-to-action buttons as it can easily grab attention.
- Red resembles energy and strength.
- Purple represents luxury and power.
- Blue is typically used for professional e-commerce services.
- White represents innocence and cleanliness that are mostly used for minimalistic sites.
- Black is another bold color that’s associated with exclusivity and luxury
