If you work or dabble in marketing, you know that trends are continuously evolving. Trying to keep up with new technology and fads can be complicated. Marketers struggle to engage customers in real-time, create consistent experiences, and innovate.
If you’re having trouble coming up with new ideas, keep an eye out for the latest digital marketing developments. Following the leading digital marketing trends may assist you in reaching more customers online.
So, Are you not sure where and how to begin? Well, here are Zai Rickards three tips to keep in mind while looking for the latest digital marketing trends. As a seasoned Digital Marketer, Zai is confident that incorporating these into your strategy before 2022 ends will go a long way in your career.
Using Influencers for Your Digital Marketing Efforts
Zai Rickards strongly recommends collaborating with an influencer throughout the year to support your efforts to keep updating your social networking digital marketing strategy.
Firstly, search for an influencer who has a sizable fan base. Then, check to see if they can reach your intended audience. Afterward, request them to spread the word about your product and service. You can strengthen your credibility by leveraging the influencer’s existing brand loyalty and trust.
In Zai Rickard’s informed opinion, doing so will ensure that consumers pay attention to the personal recommendations. They might even choose to give your company a shot.
Keep on Top of all the Significant SEO Developments
Zai Rickards observes Google’s search engine algorithms changing hundreds of times every year. As such, it’ll be wise to keep up to date on the most recent algorithm updates and search engine optimization (SEO) developments. Otherwise, the search engine rankings may suffer adverse effects.
Zai Rickards maintains that higher search engine rankings will aid in the development of brand awareness and recognition. SEO can also help you increase website traffic, leads, and sales. As a low-cost marketing strategy, SEO can boost your ROI.
First, Zai Rickards advises ensuring that your website is up to date as per Google’s Core Web Vitals. Adhering to the Core Web Vitals will result in a positive user experience (UX). A better user experience on your site will help people stay and explore.
Zai Rickards emphasizes that by doing so, your click-through rate and dwell time will increase, potentially improving your SEO rankings. Higher rankings will also put you ahead of your competition. What’s more? Your credibility may also improve in the long run.
Furthermore, Zai Rickards suggests retaining voice search and featured snippets as you research the leading digital marketing patterns in SEO. Featured snippets are displayed at the top of the search engines results pages. Many voice search outcomes (more than 40% of results) are derived from featured snippets. Roughly 75% of voice search results are also in the top three for a query.
Finally, Zai Rickards recommends enhancing your SEO digital marketing strategy by collaborating with a seasoned business marketing agency.
Personalization is the way to go
In his business activities, Zai Rickards takes the time to research his target audience before implementing any digital marketing trends. But, he admits that following these trends will not help you attract customers. He follows high-end personalization strategies to increase his customer base.
Zai Rickards is among 84 percent of consumers who believe that being treated as a unique individual is critical to gaining their business. When website content doesn’t match their interests, approximately 74% are dissatisfied. Meanwhile, when companies fail to personalize, more than half of consumers will switch brands.
As a start, Zai Rickards recommends identifying your customers based on demographics as well as psychographics. Consider the following factors:
- Relationship status
- Purchasing Habits
- Points of contention
- Language \sEducation \sInterests
Zai Rickards advises dividing your customers into separate groups to meet their interests and needs better. Customizing your content will assist you in creating a sentimental connection with customers. They’ll notice that you’re aware of what they’re going through.
If you customize your digital marketing strategy, Zai Rickards believes you may have an easier job attracting customers.
In fact, after personalizing, Zai Rickards has observed marketers seeing an eightfold increase in ROI on marketing spend and a 10% increase in sales. When brands personalize their offerings, approximately 80% of consumers are more likely to purchase.
So, all in all, Zai Rickards strongly recommends keeping customization in mind whenever you follow digital marketing trends.